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Markets

Markets · Technology & Innovation

The Economics of the Queue

A crowded restaurant next to an empty one looks like real evidence of quality — until you consider that the crowd might just be copying itself.

Lavanya Gupta · Aug 24, 2026 · 6 min read

Markets

When Expensive Is the Point

For most businesses, satisfying demand is the whole point. For luxury brands, doing that too well can quietly destroy what made the product desirable in the first place.

Lavanya Gupta · Aug 24, 2026 · 7 min read